Mystery shopping is a very important way in which all sorts of organisations assess their customer service performance. Customer service remains a central pillar of all businesses that deal with the general public, and so organisations are willing to go the extra mile to ensure that they get it right.
One aspect of this involves mystery shopping. Mystery shopping is very simple to get your head around, and it is when someone uses a shop or service under the guise of a customer, but is really there to assess customer service performance.
So, in terms of retail mystery shopping, a mystery shopper will visit the store to be appraised, make a purchase, leave the store and then produce a detailed appraisal of their experiences. Sometimes, mystery shoppers also take high quality video, which can then be shown to the retail outlet later on.
It is perhaps unlikely that a mystery shopper will be able to make a living doing mystery shopping, however mystery shoppers get paid and rewarded for using services that they enjoy. Mystery shopping could involve visiting your favourite store, or even going to the pub – the possibilities are endless.
Filling in customer satisfaction surveys isn’t the only way that you can improve customer service in your favourite outlets, and by becoming a mystery shopper you can really make a difference on the high street. For lots of people this is the ideal occupation!
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